Gift-giving lies at the heart of human connection – a blend of thoughtfulness and delight. For such a simple act, it is capable of bestowing smiles and nurturing bonds between givers and recipients alike.

Beginnings

In the midst of planning our wedding a few years back, we encountered a challenge that many face: finding the perfect tokens of appreciation for our wedding guests. From this dilemma emerged the concept of Willinglee, a venture dedicated to easing the lives of engaged couples and gift-givers of every kind.

Our aspiration was to create something extraordinary for those who journeyed from distant places to join us in celebrating our union. We envisioned gifts that were both authentic and entertaining, practical yet imbued with a touch of charm, thematic but devoid of clichés. Despite our best efforts, with and the flurry of preparations leading up to our big day, our vision for impeccable gifts fell short.

Around six months after our wedding, as the pandemic swept across the globe and both of us underwent career transitions, the idea of forming a company together took root. Cue the sprouting of Willinglee, driven by a desire to revolutionize the act of gift-giving, making it a mutually enriching experience for all involved. We were acutely aware of the common struggle people faced when seeking out memorable presents for friends and family, and we aimed to simplify this process, enabling individuals to find and send the perfect gift, all from the comfort of their own couch.

Digging Deeper

Drawing from our artistic backgrounds, our primary objective was to provide a platform for small artisans to showcase their talents and creations. Every item in our store hails from independent artisans (mostly within the United States), assuring a sense of satisfaction with every purchase. But our commitment extends beyond commerce: we pledge to donate 1% of all sales to deserving charitable organizations, giving back to our community and fostering positive change.

Our vision for gifting transcends the confines of traditional occasions like birthdays and holidays. We envision a world where acts of kindness unfold on ordinary weekdays: a sweet indulgence for a supportive colleague, a heartfelt gift for the dependable mail carrier, a spontaneous token of affection for your adored partner. It’s the seemingly insignificant moments that matter most, and the small (special) gifts that leave the biggest impact.

Together, let's raise a toast to celebrating life's modest yet profound occasions with open hearts and a willing spirit.